The problem and the aim. The training of specialists in the field of cultural studies implies the use of immersive technologies in the formation of demanded professional competencies of graduates in accordance with their future labor functions and international aspects of cultural policy. The purpose of research is to identify the features of the usage of augmented reality technology in the training of specialists in the field of culture and art to improve the quality of their training. Research methods. The methodology is based on an analysis of the potential of augmented reality technology for higher education, support for UNESCO initiatives, and the training of specialists in the field of culture. When developing a system of tasks in the environment of augmented reality, demands of professional standards for specialists in the field of art, the strategy of state cultural policy in Russia were considered. The SketchAR application, with which a user manipulates virtual images on a surface in the real world is used. 92 students of Vyatka State University (Russian Federation). AR applications were included in the study of the disciplines "Modern Digital Technologies", "Media Culture", "Media Education" and students’ practice. The authors have developed materials for a control test, including 40 tasks. The statistical data processing used Pearson's χ2 (chi-square) test. Results. The usage of AR in the experimental group is implemented according to the algorithm: the stage of checking the technical support and testing the operation of the camera; the stage of studying the interface, functionality; stage of AR application in classes "Media culture," "Media education"; stage of implementation of AR projects within the framework of introductory and educational practices. Statistically significant differences in qualitative changes in the pedagogical system have been identified (χ2 = 6,821; p < 0,05). In conclusion describes the peculiarities of the use of augmented reality technology in the activities of cultural scientists (visualization of information, establishment of time and emotional connections, etc.) are presented. The difficulties of the proposed innovations are formulated: high cost, technical failures of equipment in cultural institutions. © 2023 LLC Ecological Help. All rights reserved.
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